Computer Vision News - April 2023

8 AI for Cosmetics them in the lab, approve it, and sell it. Many people suffer from side effects because of that. Sometimes they don’t even know why because no one did the research. ” There are over 50,000 ingredients in the European cosmetics databases and many plants you can use, but MeNow CTO Coralie tells us the regulation is lenient : “ I can decide to put a plant in a cosmetic product and build a story behind it. There’s no one checking that! ” Every person is different, and many factors can affect how our skin reacts, including gender, age, and ethnicity. The average person buys products to improve, protect, or feel better about their skin but does Cosmetics is an industry worth $570 billion globally andpredominantly targeted toward women. In the US alone, women apply an average of 168 chemicals to their skindaily , with younger women exposing themselves to even more. While cosmetics encompass a wide range of decorative products, MeNow focuses more on the medical side, specifically skincare and haircare. CEO Hilla, who has a PhD in biotechnology engineering, tells us that most individuals are unaware of which products are right for them: “ We apply a lot of ingredients on our skin, and we don’t know how it will react to them. There’s no way to check it. It’s not like drugs, which go through many experiments. Ingredients must be approved, but they mix Hilla Ben-Hamo Arbel and Coralie Ebert are the co-founders of MeNow, an Israeli startup winning over the cosmetics industry with the power of AI. They are here to tell us all about their revolutionary software. MENOW WINNING OVER THE COSMETICS INDUSTRY WITH THE POWER OF AI